Pattaya · Central Pattaya / Beach Road

Central Pattaya.

The city's flagship beachfront mall on Pattaya Beach Road, formerly CentralFestival Pattaya Beach, opened January 2009.

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By Kirby Scofield
Founder of BAANLYY · International real estate broker, investor & relocation specialist
Last updated 8 July 2026 · Last reviewed 8 July 2026
23 Jan 2009Opened
7 floors200,000 sqm retail podium
Central GroupDeveloper/operator
Beach RoadLocation
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Overview

Central Pattaya -- long known as CentralFestival Pattaya Beach and still listed under that name on Central's own site -- opened on 23 January 2009 on Pattaya Beach Road and is the city's biggest, most central shopping destination. The retail podium spans a reported 200,000 sqm across seven floors, with total gross floor area cited at roughly 240,000 sqm and gross leasable area around 58,000 sqm. It sits directly on the beachfront in the heart of Central Pattaya, making it the default all-weather shopping stop for residents and visitors alike.

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Anchor stores & dining

Anchor tenants

Central department store -- fashion, cosmetics, accessoriesLarge supermarketMultiplex cinema

Dining

An extensive food hall plus a beachfront terrace of restaurants facing Pattaya Bay -- one of the largest dining concentrations in the city.

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Getting there & nearby areas

Central Pattaya sits directly on Pattaya Beach Road in the city centre, walkable from most Central Pattaya and Beach Road hotels and condos, and a short songthaew or Grab ride from North or South Pattaya.

Where to live in Pattaya →All Pattaya shopping & markets

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Hours & practical info

Central Pattaya is generally open daily from around 11:00 to 22:00 or 23:00. BAANLYY does not operate or receive payment from Central Pattaya -- always confirm current hours directly.

FAQ

Frequently asked questions

Is Central Pattaya the same as CentralFestival Pattaya Beach?Yes. The mall opened in January 2009 as CentralFestival Pattaya Beach and that name is still used on Central's own website and by many travel sites, while more recent branding refers to it simply as Central Pattaya. Both names refer to the same beachfront property on Pattaya Beach Road.
How big is Central Pattaya?The retail podium spans a reported 200,000 sqm across seven floors, with total gross floor area cited at roughly 240,000 sqm -- among the largest beachfront shopping complexes in Thailand.
Is Central Pattaya on the beach?Yes -- it sits directly on Pattaya Beach Road facing Pattaya Bay, with a beachfront terrace of restaurants, making it one of the few major Thai malls with true sea-view dining.
Sources & References

Sources & References

Mall facts are drawn from the mall's own reporting and independent cross-checks. BAANLYY is not affiliated with this mall and takes no paid placement in this content — confirm current hours and store details directly with the mall before visiting.

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Hero photo by Ryutaro Tsukata on Pexels. General information only; confirm current opening hours, locations and prices locally.