BAANLYY Trust Score & Agent Verification Tiers — How We Verify Property Professionals

Why this exists

Thailand's property market runs on relationships and reputation, but consumers arriving from abroad have no easy way to tell a trustworthy professional from a risky one. The Trust Score fixes that — it turns identity, service quality and track record into one honest, visible signal. It cannot be paid for, and we never rank professionals for money.

Verification tiers

The badges, and what each one means

○ Unverified

A new profile that hasn't completed identity checks yet.

Can create a profile and draft listings, but appears clearly labelled as unverified and ranks below verified professionals.

✅ Verified Agent

Government ID · agency or brokerage proof (or just your ID if independent) · optional licence number.

The Verified badge clients look for, placement ahead of unverified profiles, and full lead routing to your own inbox.

🔑 Verified Landlord

Government ID · title deed or ownership proof · property address.

List your own property directly, clearly labelled as owner-listed and trusted — no agent markup implied.

★ Elite / Top-Rated

A Trust Score of 85+ — earned, not bought. Built on reviews, responsiveness and listing quality.

An Elite badge shown on your profile — recognition for sustained verification, activity and reviews.

The methodology

What goes into the score

The Trust Score is a weighted blend of six factors. Identity carries the most weight because trust starts with knowing who someone is — but service and track record decide who reaches the top.

Identity & verification30%

Whether government ID, contact channels and agency, brokerage or ownership documents have been confirmed. The single largest factor — trust starts with knowing who you are.

Listing quality & accuracy20%

Complete, honest listings with real photos, correct pricing, accurate specs and current availability. Listings flagged as inaccurate or duplicated lower the score.

Responsiveness15%

How quickly and reliably you reply to enquiries. Fast, consistent first responses raise this; ignored leads pull it down.

Client reviews & ratings15%

Moderated client reviews, each submitted from a signed-in BAANLYY account, limited to one per account per professional, refused on your own profile, and approved by our team before it displays or scores. Volume, recency and average rating all count.

Activity & freshness10%

Keeping listings, availability and your profile current. Active, regularly updated professionals rank above dormant ones.

Professional credentials & content10%

Brokerage standing, licences where applicable, and helpful published content — area guides, tower guides and market notes under your name.

Reading the number

Score bands

0–39 · BuildingA new or incomplete profile. Finish verification and complete your listings to climb out of this band quickly.

40–69 · EstablishedVerified and active, with a solid foundation of listings and contact channels. Reviews and responsiveness are the next levers.

70–84 · StrongA trusted, proven professional — consistent responses, quality listings and a healthy review history. Clients can engage with confidence.

85–100 · EliteTop-tier. Sustained excellence across identity, service, reviews and content. Earns the Elite badge and top placement.

For professionals

How to raise your Trust Score

Complete every verification step — government ID plus agency/brokerage or ownership documents.
Reply to every enquiry fast, even a short holding message. Responsiveness compounds.
Keep listings complete and honest — real photos, accurate price, correct specs, current availability.
Ask satisfied clients to leave a review from their own BAANLYY account; recency and volume both matter.
Update availability and your profile regularly so you read as active, not dormant.
Publish helpful area, tower or market content under your name to lift the credentials factor and your SEO.

For renters & buyers

How to use it wisely

A high Trust Score and a Verified badge mean the professional's identity is confirmed and they have a strong track record on BAANLYY. Treat it as a confidence filter, not a guarantee: it tells you who you're dealing with, not that a specific property, price or contract is right for you. Always verify the property, the paperwork and the legal title yourself before you pay a deposit. Pair this with our relocation hub, area pages and market analytics to make a fully informed decision.

Frequently asked

What is the Trust Score?It's a 0–100 signal of how trustworthy and reliable a BAANLYY professional is, built from weighted factors: identity verification, listing quality, responsiveness, client reviews, activity and professional credentials. It's shown on every agent, brokerage and owner profile so consumers can judge at a glance.

Can I pay to raise my Trust Score or buy a badge?No. The Trust Score and verification badges cannot be bought, and we never sell placement or rank professionals for money. Every point is earned through verification, service and reviews. That's what keeps the signal meaningful for renters and buyers.

How is verification done?You submit a government ID plus your agency or brokerage proof (or just your ID if you're an independent agent) — or, for landlords, a title deed or ownership proof and your property address. Our team reviews and issues the appropriate Verified badge — usually quickly.

Do I need a real-estate licence?Thailand doesn't require a real-estate licence, so it isn't mandatory. We verify identity and professionalism instead. Where you do hold a licence or formal brokerage standing, adding it strengthens your credentials factor and Trust Score.

How should renters and buyers read the Trust Score?Use it as a starting filter, not a guarantee. A high score and a Verified badge mean the person's identity is confirmed and they have a strong track record on BAANLYY — but always do your own due diligence on the property, the price, the paperwork and the legal title before committing money.

Are BAANLYY reviews verified?They are moderated, which is not the same thing, and we would rather be precise about it. Every review must be submitted from a signed-in BAANLYY account, is limited to one per account per professional, cannot be left on your own profile, and is read and approved by our team before it appears publicly or counts toward a Trust Score. What we do not currently do is confirm that a reviewer actually rented, bought or transacted with the professional they are reviewing — there is no verified-transaction check behind a review the way there is behind a Verified badge. Read reviews as moderated opinion, and weigh them alongside the identity verification, which is evidence-backed.

Does a low or new score mean an agent is bad?Not necessarily — new professionals start in the Building band simply because they haven't completed verification or built a review history yet. The score rewards verification and consistency over time, so a brand-new but fully verified agent can climb fast.

Get verified, get trusted

Create your free profile, complete verification, and start building your Trust Score today.

Join free Why join

BAANLYY verifies identities where possible but does not guarantee ownership, listing accuracy, legal title, property condition, availability, pricing or investment returns. The Trust Score is an informational signal, not financial, legal or professional advice. All users perform their own due diligence. See our Terms.